Why it matters
Events often create interest faster than teams can process it. A visitor speaks with a representative, writes details on a form, shares a business card, or gets added to a spreadsheet later. By the time the event ends, contact information may be incomplete, duplicated, or assigned to the wrong organization.
The QR workflow removes much of that friction. Visitors are registered before the conversation starts, booth teams scan in seconds, and the resulting lead data is already organized for follow-up. That matters most when response speed affects conversion.